Runway at T.J.Maxx
Fall/Winter 2023 Campaign
Get a front row seat. You love fashion—but you also love a good deal. Gucci jacket? Fabulous. But getting it for half off? Iconic. For you, what really makes a fashion statement is being smart with your money. That’s why the Runway event at T.J.Maxx is your version of NYFW. It’s your literal runway. Your end-all-be-all. Your style Superbowl.
During the month of September, designer deals take center stage in our Runway stores—so that you can take center stage all year long. Get ready to score those luxury labels for less, because we saved you a front row seat.
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CLIENT —
MORE —
T.J.Maxx,
TJX Companies Inc.
The Runway at T.J.Maxx's Fall/Winter 2023 campaign features the brand’s signature red, prominently showcased by the shoot location—the Wang Theatre in Boston. Additionally, the campaign incorporates a blend of rich purple tones and presents a more refined interpretation of the brand's iconic X.
CREDITS —
Photographer: Jake Rosenberg
Videographer: Gabe Hardon
Creative Director: Jillian Sullivan
Stylist: Shandi Alexander
Art Directors: Abigail Matses, Nicollette Bartzokis
Additional Design: Jenna Plympton
Copy: Deb McDermott, Kelly Schneider, Erin Hussey
Video Editor: Jimmylee Remillardd
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MY ROLE —
Art Director, Video Director,
Social Media Concepting, Storyboarding, and Asset Execution
Gucci Jacket?
Fabulous.
Getting it for
half off?
Iconic.
With these
luxe deals?
It's fashion week
every week.
