Runway at T.J.Maxx
Fall/Winter 2024 Campaign
Luxury styles have landed. Wherever you go, your style leaves a lasting impression. You love a designer look — but your favorite fashion statement? “You’ll never believe the deal I got on this.”
Every day is a new opportunity to stand out and save big, and you’re not one to disappoint. That’s why the Runway at TJ Maxx is your one-stop style destination. It’s the only place where you’ll always find the high-end fashion you want and the savings you deserve. So when luxury deals land at the Runway this fall, you’ll be the first in line. ​
CLIENT —
T.J.Maxx,
TJX Companies Inc.
MORE —
The Runway at T.J.Maxx's Fall/Winter 2024 campaign features the brand’s signature red, prominently showcased by the shoot location—the TWA Hotel. The campaign incorporates a blend of rich purple tones, and introduces the brand's new logo as well as graphic frame approach.
CREDITS —
Photographer: Jake Rosenberg
Videographer: Gabe Harden
Creative Director: Jillian Sullivan
Stylist: Shandi Alexander
Art Directors: Abigail Matses, Nicollette Bartzokis
Additional Design: Jenna Plympton
Copy: Deb McDermott, Kelly Schneider, Erin Hussey
Video Editor: Rhys Stover via BrightYoungThings NYC
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MY ROLE —
Art Director, Video Director,
Social Media Concepting, Storyboarding, and Asset Execution
The high-end
fashion you want.
The savings you
deserve.
