Paying less for luxury? You're always on board.
Runway at T.J.Maxx
Spring 2024 Campaign
You’re well-versed in the art of the find, especially when it comes to fashion. Scoring a great deal? You’re always on board. But paying less for luxury? That’s where you really make a splash.
As far as you’re concerned, spring doesn’t start until there’s a spritz in your hand and a pair of Chloé sandals in your cart for half off. That’s why you added the Runway event to your calendar months ago. It’s the ultimate destination. Your personal paradise. The only place where the high-end labels you love are always less. Get ready to dive in—these designer finds are sure to make waves.
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CLIENT —
MORE —
T.J.Maxx,
TJX Companies Inc.
For the Spring 2024 campaign, the brand aimed to draw in prospective shoppers for the resort season by elevating photography to compete other high-end fashion retailers, and also showcasing relatable sophisticated yet casual designer merchandise.
CREDITS —
Photographer: Jake Rosenberg
Videographer: Gabe Hardon
Creative Director: Jillian Sullivan
Stylist: Shandi Alexander
Art Directors: Abigail Matses, Nicollette Bartzokis
Additional Design: Jenna Plympton
Copy: Deb McDermott, Kelly Schneider, Erin Hussey
Video Editor: Derek Cuneo
Models: Marquita Pring, Sif Saga, Beri Smither, Emma Gu
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MY ROLE —
Art Director, Video Director,
Social Media Concepting, Storyboarding, and Asset Execution
T.J.MAXX
T.J.MAXX
Scoring a great deal? That's where you make a splash.
